Music brings people together. When The Ginther Group partnered with Coalpit Live this summer, we didn’t just sponsor a concert series—we invested in the heart of Winston-Salem’s community spirit.
Located at 486 N. Patterson Ave in Downtown Winston-Salem, Coalpit Live has become more than just a venue. It’s a gathering place where families dance under former power plant smokestacks, kids zip around on scooters, and neighbors discover what makes Winston-Salem special.
Why The Ginther Group Chose Coalpit Live
Real estate is about more than buying and selling homes. It’s about understanding what makes a community thrive. When we looked at Coalpit Live, we saw an opportunity to support something that perfectly captures Winston-Salem’s unique character.
The series runs two distinct programs from late May through October. The Weekly Music Series happens on Thursdays and Fridays and the larger Coalpit Live concerts on select Saturdays. Every single event is free admission so quality entertainment is accessible to everyone in our community.
Historic Venue with Modern Appeal
The Coalpit itself tells a story of transformation. This concrete bowl, once used for coal storage at the power plants that fueled nearby tobacco factories, now is Winston-Salem’s outdoor amphitheater. The space is in the Innovation Quarter where historic buildings have been reimagined for modern use.
The venue’s industrial backdrop is unlike anywhere else. The smokestacks and the old train trestle that crosses the space give concerts a Winston-Salem feel. It’s not just a concert—it’s an experience rooted in our city’s heritage.
Community-Driven Engagement
Our partnership with Coalpit Live goes beyond financial support. The Ginther Group team is actively involved in events, connecting with attendees and sharing information about local real estate opportunities. We’re there with giveaways, community resources, and genuine conversations about what makes Winston-Salem a great place to call home.
This hands-on approach allows us to show our commitment to the community while helping potential homebuyers understand the cultural depth of our area. When families see us supporting free, family-friendly entertainment they know we’re invested in the same things they value.
Supporting Free, Family-Friendly Entertainment
The magic of Coalpit Live happens when you see families spreading blankets for impromptu picnics during shows. Children dance freely while parents relax with craft beer from Incendiary Brewing. The atmosphere is welcoming and inclusive, exactly the kind of environment that strengthens neighborhoods.
Our sponsorship funds the production elements that make these events possible—professional sound systems, quality lighting and the infrastructure to safely host 1,500 to 2,000 people. By supporting these behind the scenes necessities we ensure every concert meets the high standards families expect.
Showcasing Winston-Salem’s Cultural Vitality
When we sponsor Coalpit Live we’re highlighting one of Winston-Salem’s greatest assets: its arts and culture scene. The concert series attracts local residents and visitors from surrounding areas, many of whom are experiencing our city for the first time.
Recent performers include nationally recognized acts like The Cold Stares, The Georgia Thunderbolts, and rising star Bre Kennedy. These artists bring their own fans to Winston-Salem, exposing new audiences to our city’s charm and character.
Real Estate Connections Through Community Investment
Being part of Coalpit Live events gives us a great chance to connect with people in the community and chat about real estate in a natural way. Supporting local events is important to us because it’s about more than just houses—it’s about helping people feel at home in Winston-Salem.
These casual conversations often lead to talking about neighborhoods, local spots, and what makes living here so unique. The concert vibe makes it easy to share what we love about the area and why it’s such a special place to call home.
Building Trust Through Authentic Engagement
Trust is so important in real estate. Spending time at community events and connecting with neighbors helps us create genuine relationships here in Winston-Salem. It’s about more than just business—it’s about being part of the community we call home. These connections often grow into lasting partnerships, as we work together to navigate real estate decisions and help families settle in or move on when the time is right.
Local Economic Impact
The economic impact of Coalpit Live extends throughout the Innovation Quarter and beyond. Each concert brings hundreds of visitors to downtown Winston-Salem, supporting local restaurants, shops and service providers.
Our sponsorship helps sustain this economic activity by ensuring the concert series continues to attract quality performers and maintain professional production standards. When events deliver positive experiences they build the reputation that keeps people coming back.
Neighborhood Value
For homeowners and potential buyers proximity to cultural amenities like Coalpit Live adds significant value. Properties near the Innovation Quarter benefit from the area’s reputation as a cultural hub and the regular programming helps maintain that appeal throughout the year.
Our real estate expertise allows us to help clients understand how community amenities translate into property values and quality of life. The Coalpit Live partnership gives us firsthand knowledge of one of Winston-Salem’s most unique cultural offerings.
Philosophy of Community Building
The Ginther Group’s sponsorship of Coalpit Live reflects our core philosophy: we’re not just building real estate connections, we’re building real community. Every interaction at these events reinforces our commitment to Winston-Salem’s continued growth and vitality.
When families enjoy free concerts in a historic setting they create positive memories associated with our community. These experiences influence where they’ll live, work and invest in the future.
Building Community Through Music at Coalpit Live
The Ginther Group is sponsoring Coalpit Live this summer at Incendiary Brewing. Join us at 486 N. Patterson Ave for music starting at 7:00 PM. Follow us on social media or visit our website for updates on dates, parking, and community specials.
Every concert is an opportunity to experience Winston-Salem’s cultural character and connect with neighbors and see what makes our community special. We’ll see you there.
Our partnership with Coalpit Live highlights that great real estate is about fostering the elements that make communities thrive—music, food, and shared experiences in a unique venue. We’re helping create a place where people want to settle down and call home. Looking to relocate to or within Winston Salem? Let The Ginther Group help you find the perfect place to call home and become part of a thriving community! Contact us today.
