Winston-Salem, NC is a city steeped in history and full of growth potential. Not just a charming southern city but one of the country’s best cities for real estate investors. Winston-Salem stands out as a prime destination for investors, earning the #17 spot on Forbes’ “Best Cities for Renters” list and ranking #6 on Forbes’ “Rental Activity to Watch in 2025 by Region” (South). Whether you’re a seasoned investor or just starting out, this city offers exciting opportunities for growth and success. Affordable prices, strong demand and rising values, this city will deliver big returns. The availability of houses in Winston-Salem attracts buyers searching for their dream or dream home, making it a vibrant market for both buyers and sellers. In February, the market saw a notable change in median home prices, reflecting ongoing shifts in market conditions.
At The Ginther Group we help investors tap into the full potential of Winston-Salem’s real estate market. We also assist with selling investment properties, ensuring sellers achieve the best possible results in this active market. Stay with us to see why Winston-Salem should be your next investment move and how we can take your portfolio to the next level.
Market Fundamentals
Population Growth and Economic Stability
Winston-Salem has seen steady population growth due to its affordability and livability. In-migration is driven by its reputation as a more affordable alternative to Charlotte or Raleigh. Economic stability is assured with industries like healthcare, education (home to Wake Forest University and Winston Salem State) and logistics.
Many investment properties are located just minutes from major employers, highways, or amenities, making them especially attractive to tenants.
This diversity provides opportunities for investors looking for stability and long term appreciation trends in a growing real estate market.
Appreciating Property Values
The city has seen consistent property appreciation, a steady upward trend for long term investments. Paired with increasing demand for rentals, this trend makes the city a smart choice for maximizing ROI.
Types of Investment Properties in Winston Salem
Investing in Winston Salem, NC, opens the door to a wide variety of real estate opportunities. The city’s vibrant growth, expanding arts and technology sectors, and convenient access to major highways make it a prime location for investors seeking to diversify their portfolios. Whether you’re looking for a single-family home, a multi-family property, or a project to renovate, Winston Salem offers a range of investment properties to explore. Let’s take a closer look at the main types of properties available for investors in the Winston Salem area.
Single-Family Homes
Single-family homes remain a top choice for investors in Winston Salem, NC. These properties are ideal for generating steady rental income and long-term appreciation, making them a solid foundation for any investment strategy. With a median price point around $275,000, single-family homes in Winston Salem are accessible for a wide range of budgets. Popular neighborhoods like Ardmore and Sherwood Forest feature a mix of charming starter homes and upscale residences, giving investors plenty of options to find the right fit. The local market is active, with homes for sale typically moving quickly—Triad MLS data shows an average of just 35 days on the market. For investors, this means opportunities to buy, rent, and sell properties efficiently, maximizing returns while meeting the ongoing demand for quality family homes in desirable neighborhoods.
Multi-Family Units
For those seeking higher rental income and greater cash flow, multi-family homes in Winston Salem are an excellent investment property option. From duplexes and triplexes to larger apartment complexes, these properties allow investors to collect rent from multiple tenants, increasing monthly revenue and reducing vacancy risk. The Winston Salem area’s growing population and strong demand for rental housing make multi-family units especially attractive. Investors can find a variety of multi-family homes for sale, with prices ranging from $209,000 to $465,250, catering to different investment goals and budgets. For example, a well-located duplex can generate between $1,500 and $2,500 in rental income per month, depending on its size and condition. With a range of properties available for sale in Winston Salem, investors can find the right multi-family property to suit their needs and maximize their cash flow potential.
Turnkey and Fixer-Uppers
Winston Salem also offers a dynamic market for both turnkey and fixer-upper investment properties. Turnkey homes are fully renovated and ready for immediate rental or resale, providing investors with a hassle-free, move-in-ready option. On the other hand, fixer-uppers require renovation and repair, but they offer the potential for significant profit through value-add strategies. Investors can explore a variety of turnkey and fixer-upper properties in neighborhoods like the Arts District, with prices typically ranging from $100,000 to $500,000. For example, purchasing a fixer-upper for $150,000 and investing $50,000 in renovations can result in a property worth $100,000 to $200,000 more upon resale, depending on market conditions. Whether you’re looking for a ready-to-rent home or a project with high upside, Winston Salem’s real estate market provides plenty of opportunities to find the right property and investment strategy for your goals. With the right approach, both turnkey and fixer-upper properties can deliver strong returns and help you build long-term wealth in the Winston Salem area.
Affordable Entry Point for Investors
Compared to nearby cities like Raleigh and Charlotte, Winston-Salem has much more affordable prices. The median home price here is around $275,000, below many urban centers. This lower price point makes it an ideal market for first time investors or those looking to expand their portfolio.
When investing in Winston-Salem properties, it’s important to set a budget that accounts for unexpected repairs and ongoing maintenance to ensure your investment remains profitable and affordable.
The affordability plus high cash on cash returns and quick market turnover (average home sells in 35 days) makes it a great opportunity for real estate investors.
High Demand for Rentals
Diverse Tenant Base
Rental demand in Winston-Salem is strong driven by a variety of tenant demographics such as university students, medical professionals and remote workers. Properties near Wake Forest University for example offer incredible rental yield potential. With a steady influx of students, faculty and staff the area is a hot spot for long term rentals.
Low Vacancy Neighborhoods
Some neighborhoods like Ardmore, West Salem, and Washington Park deliver high rental yields with low vacancy rates. These areas are ideal for investors looking to minimize risk and get consistent cash flow.
Quality of Life and Growth Potential
Winston-Salem has southern charm and modern amenities, and with its great restaurants, it’s a great place to live and invest.
Revitalization and Cultural Assets
The city has invested in downtown revitalization and infrastructure. Add to that a thriving arts scene, plenty of outdoor activities and a growing local food and craft beer culture and it’s becoming more and more attractive to millennials and retirees.
Attracting Talent and Residents
Winston-Salem is attracting young professionals due to its lower cost of living and higher quality of life. The influx of new residents means consistent demand for rentals and owner occupied homes.
Tax Benefits and Investor-Friendly Policies
North Carolina is known for low property taxes making it easier for investors to maintain higher profit margins. Winston-Salem offers local incentives for property renovations and business development making it more attractive to real estate investors.
Investors can also take advantage of local property management services to maximize rental income and ensure compliance with regulations.
Landlord friendly policies in North Carolina also make Winston-Salem a great market for preserving your investment’s profitability while reducing administrative hurdles.
Why Partner with The Ginther Group
Winston-Salem real estate offers affordability, stability and big returns. From market fundamentals to a hot rental market, this city has it all for smart investors.
Why Choose The Ginther Group?
Deep Local Expertise
With years of experience in the Triad area, our team brings unmatched local knowledge to the table. We offer personalized advice tailored to your financial goals and investment strategy, ensuring you make informed decisions every step of the way.
Exclusive Opportunities
Gain access to off-market deals, a trusted contractor network, and detailed property analyses, including projected rents, cap rates, and ROI breakdowns. Whether you’re a first-time investor or a seasoned professional, we help you uncover opportunities others may overlook.
Support for Out-of-Town Investors
Not based in Winston-Salem? No problem. We provide hands-on assistance to out-of-town clients, managing everything from property tours to connecting you with reliable local property management through our partner, P3.
Property Management Made Easy with P3
Partner with The Ginther Group for a stress-free investment experience. Whether you live locally or out of town, our team is here to ensure your property investment journey is smooth, profitable, and worry-free. Let us simplify real estate ownership so you can focus on what truly matters.
24/7 Support
Your property is in good hands, day and night. Our team is available around the clock to address tenant inquiries and manage emergencies, giving you peace of mind that your property and tenants are well cared for.
Thorough Tenant Screening
Finding reliable tenants is essential. We conduct comprehensive background checks to ensure your property is leased by responsible individuals who pay on time and treat your investment with respect.
Proactive Maintenance
Timely repairs and routine maintenance keep your property in top condition. Our team quickly addresses any issues, providing exceptional service that keeps tenants satisfied while preserving your property’s value.
Transparent Financial Reporting
Stay informed with easy access to detailed, up-to-date financial reports. From rental income to expenses, our transparent reporting gives you a clear picture of your property’s performance at a glance.
User-Friendly Client Portal
Managing your property has never been simpler. Our secure online portal allows you to access everything you need—rental payments, maintenance updates, financial reports—anytime, anywhere.
Effective Marketing and Leasing
Vacancies can be costly, which is why we prioritize filling them quickly with high-quality tenants. Using professional marketing strategies, we showcase your property to the right audience, minimizing downtime and maximizing your rental income. From advertising to lease signing, we handle it all with precision.
Why Invest in Winston-Salem Real Estate
Winston-Salem real estate offers affordability, stability and big returns. From market fundamentals to a hot rental market, this city has it all for smart investors. Read on to discover more about available investment properties and market trends.
There are more homes available in the Winston-Salem area, including a variety of house types to fit different investment strategies. Investment properties here come in different bedroom and bath configurations, making it easy to find the right fit for your needs.
When you invest with The Ginther Group you’re not just buying property you’re maximizing your potential with local experts who care about your success.
Contact The Ginther Group today for a free consultation or to get access to our list of investment properties in Winston-Salem. Let’s get your investment goals to work.
